Expert vetting · Q3 cohort

Apply to the Halve expert pool.

We're curating the bar for sub-$5M e-commerce finance. If you've shipped monthly close, cash forecasting, ad-spend attribution or 3PL inventory work for a DTC brand — this is the front door.

1 in 7 admittedHuman-reviewedReply within 7 days

Apply to the pool

Tell us about your e-commerce finance experience. The Halve team reads every submission — about 1 in 7 applicants make the pool.

Full name

Years of e-commerce finance experience

Senior bookkeepers typically have 4+ years; fractional CFOs often 10+.

Self-rate your expertise (1 = new, 5 = senior)

The four areas the Halve vetting bar grades on.

COGS disciplinePer-SKU landed cost, returns absorbed, refunds reclassified.

1new2345senior

Multi-channel reconciliationShopify / Amazon / 3PL reconciled monthly against the bank.

1new2345senior

Ad-spend attributionMeta / Google / TikTok → contribution margin, not vanity ROAS.

1new2345senior

3PL inventory accountingReconciled monthly against 3PL bills and Shopify stock on hand.

1new2345senior

Desired monthly retainer

The price is on the website — what we bill engagement tiers today.

Describe your last DTC engagement

Concrete numbers and tooling help the matching team review.

What we look for

The vetting bar

Halve matches brands doing $500K–$5M with vetted fractional CFOs and senior bookkeepers — and the bar is calibrated to the work, not the resume.

1-in-7 vetting bar
Every expert on the pool is reference-checked by a human and sample-work reviewed against the five capabilities a fractional finance partner needs.
Shopify-stack depth
COGS discipline, ad-spend attribution, 3PL inventory accounting and multi-channel reconciliation — verified before you ever meet the expert.
Matched in 7 days
Apply once. We read every submission by hand and follow up within seven days with a short intake or a polite no.

Brands, not experts?

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